0
Completed

Add CTA for Non-Logged-In Membership View

Chris Stahler 7 months ago in Memberships updated by Josh Willey 5 months ago 1

Hello, 

I'd like to propose adding an additional button on a membership page for non-registered/signed-up visitors. The first image is what you see as a person with no account, the 2nd image is a logged in account sees, they have the additional "Review & Finalize" button, I believe there should be something similar for those not signed in. 

I believe a button saying 'Create Account/Log In to Purchase' would be beneficial and creates a clear path forward. Users tend to scan pages vertically, focusing on the content block/area they're currently engaged with, often overlooking navigation at the top of the screen, especially on mobile. 

Even with the top nav including login options, placing a context-aware CTA directly in the membership section improves flow and increases the likelihood of conversation. the inline button improves flow and can assist in increasing conversions and preventing drop off. At worst, it's redundant, at best it captures users who may other exit the page. 

Image 299

Image 300
Completed

Hi Chris,

Could you send me the URL you are using to navigate to your first screenshot? From the non-logged in view, you should see a "Continue" button to begin the account creation flow. 

Since that is the case, I am going to mark this as Completed until I have so more information to better understand your scenario. Thank you!

Best,

Josh Willey

Commenting disabled