+3

Frictionless Membership Purchase via Public Booking Flow

Elliot Marcille 4 days ago in Public Booking updated 4 days ago 1

Feature Request: Frictionless Membership Purchase via Public Booking Flow As an anonymous public user, I want to buy a membership while booking a court online, so that I can instantly get member pricing on my reservation without completing a separate, tedious registration process first.


Objective: Allow anonymous public users to select, purchase, and activate a club membership during the streamlined standard public booking checkout flow that supports one page checkout, apple pay, etc, without forcing them to create a full account first.


The Problem (User Friction): Currently, the public booking flow is strictly for one-off guest reservations. If a guest realizes mid-booking that they want to buy a membership to get better rates, they must abandon their cart, navigate to the Member Portal, create an account, log in, purchase a membership, and then restart their court booking. This high friction causes cart abandonment and lost membership revenue.


Proposed Solution (The Ideal Flow)

  1. Upsell Entry Point: On the public booking calendar or checkout screen, display a prominent toggle or banner: "Join as a member today and save $X on this booking!"
  2. Inline Selection: The user can select an available membership tier directly within the checkout screen.
  3. Unified Checkout: The system calculates the new member rate for the court, adds the membership fee to the cart, and processes a single credit card transaction.
  4. Automated Account Creation: Upon successful payment, the system uses the guest's email and contact info to automatically provision a Member Account and emails them a link to set up their password.

Business Value / Impact

  • Higher Conversion: Converts casual public guests into recurring, revenue-generating members at the exact moment of peak intent.
  • Reduced Friction: Eliminates the multi-step account creation bottleneck.
  • Increased Revenue: Drives immediate membership sales and increases customer lifetime value (LTV).

Public booking has transformed the user experience for guest players, not just because they don't have to log in, but also because of the one page checkout supporting apple pay, etc.  Makes the purchase decision possible with lower checkout conviction.  We would love to beta the addition of a membership option at the checkout page!  Can easily fill in the othe member info to follow.  Thanks in advance to the Dev team for your consideration.